notabag reflective / bag and backpack
With a simple pull of the string, the bag can be converted from a tote bag to a backpack.
You can use it as a tote bag when you go shopping empty-handed, or as a backpack when you have a lot of luggage or if it is heavy.
Reflective Series
Highly visible design that reflects the light from car lights and other sources. This helps ensure your safety and security at night.
Inside the bag is a convenient storage pocket for a wallet and keys. It is very convenient to carry as it is compact and palm-sized.
Not-a-Bag does not use any buttons, hook and loop fasteners, or any other parts at all. The seamless transformation is the unique style of Not-A-Bag.
BAG & BACKPACK
The idea for Notabag came from an experience when I went out on a bike ride and ended up doing more shopping than I expected, and I had a hard time balancing it all. I had to drive with the heavy shopping bag hooked to the handlebars, hitting the front wheel with a thud, and I thought, "I should have brought a backpack, or at least carried it on my shoulder.
| Award year | Good Design Award 2019 |
|---|---|
| Award-winning company | Imao Corporation |
| Designer | Adnan Alikusak and Ilaria Grejanin, Moinch Ltd. |
| Material | Material: 63% cotton, 37% nylon (ripstop) |
| Size | When stored] 13 (length) X 15.5 (width) [When used] 45 (width) X 65 (height) (including handle) |
| Specifications | Machine washable by hand or at low temperature (max. 30°C) |
| Country of origin | Made in China |
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