Sachi no Kowake Omusubi Tororo / Echu-Toyama Souvenir Project

This is a souvenir brand that allows customers to enjoy the prefecture's high quality mountain and sea products in small portions, incorporating the shape and spirit of Toyama Prefecture's culture of "sharing" in its logo. The fluffy shaved kelp can be used not only for omusubi (rice balls) but also for soup and udon noodles.

The Echu-Toyama Souvenir Project is a project led by the Toyama Prefectural Design Center to create a new souvenir brand from a design perspective, with the aim of enhancing the image of Toyama Prefecture and increasing awareness of its high-quality products.

We are promoting the development and sales of branded products through the collaboration of several companies.

The "Omusubi Tororo" is made by scraping the surface of kelp softened in vinegar into a thread-like shape. Only kelp from Hokkaido, which is related to Kelp Road, is carefully selected, and sangen sugar is used to add depth to the flavor.