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Notabag Gradient /BAG & BACKPACK

  • ¥4,950 (Tax included.)
    Unit price per 


This bagpack can be used in different ways depending on the situation, such as going shopping empty-handed, using a tote bag for a small amount of luggage, or using a backpack for a large or heavy load.

Gradient Series

A cutting-edge color design born from the beauty of natural light.

This new color collection is made of recycled fabrics. Sunbeam and aurora borealis, two natural phenomena of light, are designed on the tip of the bag.

Inside the bag is a convenient storage pocket for a wallet and keys. It is very convenient to carry as it is compact and palm-sized. Also, no buttons, hook-and-loop fasteners, or other parts are used at all.

Bags & Backpacks

The idea for the Notabag came from an experience when I went out on a bike ride and had to do more shopping than I expected, and I had a hard time finding the right balance. Naturally, I thought to myself, "If only I had brought a backpack, I could have carried it on my shoulder," and that's when I started thinking about how to transform a simple bag into a backpack.

Award year Good Design Award 2019
Award-winning company Imao Corporation
Designer Moinch Ltd.
Adnan Alikusak, Ilaria Grejanin
Material Material: 100% recycled polyester (ripstop)
Size When stored] 13 cm (length) x 15.5 cm (width)
[When used] 45 cm (width) x 65 cm (height) (including handle)
Specifications Machine washable by hand or at low temperature (max. 30°C)
Country of origin Made in China, planned in Germany


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