notabag Gradient / Bag and Backpack
With a simple pull of the string, the bag can be converted from a tote bag to a backpack.
You can use it as a tote bag for a small amount of luggage or as a backpack for a large or heavy load, for example, when going shopping empty-handed.
Gradient Series
A cutting-edge color design born from the beauty of natural light.
This new color collection is made of recycled fabrics. Sunbeam and aurora borealis, two natural phenomena of light, are designed on the tip of the bag.
Inside the bag is a convenient storage pocket for a wallet and keys. It is very convenient to carry as it is compact and palm-sized.
Not-a-bag does not use any buttons, hook and loop fasteners, or any other parts at all. The seamless transition is the unique style of Not-A-Bag.
Bags & Backpacks
The idea for the Notabag came from an experience when I went out on my bicycle and had to do an unexpectedly large amount of shopping and had a hard time finding the right balance. Naturally, I thought to myself, "If only I had brought a backpack, I could have carried it on my shoulder," and that's when I started thinking about how to transform a simple bag into a backpack.
| Award year | Good Design Award 2019 |
|---|---|
| Award-winning company | Imao Corporation |
| Designer | Adnan Alikusak and Ilaria Grejanin, Moinch Ltd. |
| Material | Material: 100% recycled polyester (ripstop) |
| Size | When stored] 13 (length) X 15.5 (width) [When used] 45 (width) X 65 (height) (including handle) |
| Specifications | Machine washable by hand or at low temperature (max. 30°C) |
| Country of origin | Made in China, planned in Germany |
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