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Notabag original/BAG & BACKPACK

  • ¥4,950 (Tax included.)
    Unit price per 


With a simple pull of the string, the bag can be converted from a tote bag to a backpack.

It can be used in different ways depending on the situation, for example, as a tote bag for a small amount of luggage when going shopping empty-handed, or as a backpack when carrying a large or heavy load.

Inside the bag is a convenient storage pocket for a wallet and keys. It is very convenient to carry as it is compact and palm-sized.

Not-a-bag does not use any buttons, hook and loop fasteners, or other parts at all. The seamless transformation is the unique style of Not-A-Bag.

BAG & BACKPACK

The idea for this bag came from an experience when I went out on a bike ride and ended up doing an unexpectedly large amount of shopping, and had a hard time balancing it all. I thought, "I should have brought a backpack, or at least carried it on my shoulder." At that moment, I started thinking about how I could transform a simple bag into a backpack.

Award year Good Design Award 2019
Award-winning company Imao Corporation
Designer Moinch Ltd.
Adnan Alikusak, Ilaria Grejanin
Material. Material: 63% cotton, 37% nylon (ripstop)
Size When stored] 13 (length) x 15.5 (width)
[When used] 45 (width) x 65 (height) (including handle)
Specifications Machine washable by hand or at low temperature (max. 30°C)
Country of origin Made in China, planned in Germany

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