Sachi no Kowake Hotaridake (dried squid) / Echu-Toyama Souvenir Project

The logo mark represents the shape and spirit of Toyama Prefecture's culture of "sharing" and is a souvenir brand that allows customers to enjoy the prefecture's high-quality products from the mountains and the sea in small portions.

The "Echu-Toyama Souvenir Project" is a project led by the Toyama Prefectural Design Center to create a new souvenir brand from a design perspective with the aim of enhancing the image of Toyama Prefecture and increasing awareness of its quality products.

■We are promoting the development and sales of branded products through the collaboration of several companies.

Firefly squid produced in Toyama Prefecture is soaked and washed in deep sea water. Dried as it is, this product has a mild, rich, and delicious flavor.