Arare Cafe S 7-pack/Higashi Arare Honcho
A complete change from the image of the traditional rice cracker and arare (Japanese sweet rice crackers) The new product lineup includes seven different colors of sticks, each containing three different flavors of arare.
Each of the seven colored sticks contains three different flavors of arare, for a total of 14 different flavors.
The variety of flavors ranges from basic Japanese flavors such as soy sauce and salt to Western flavors such as basil, pepperoncini, and onion garlic. 
The smart, bite-size portions are easy to eat and gowell with beer, wine, and other alcoholic beverages in addition to tea, making thempopular with younger generations and male customers.
■Special ingredients
Glutinous rice: Himenomochi, a variety of rice grown in the Yamagata Basin, is used to bring out the flavor of the rice.
Soy sauce: A unique blend of Kanto soy sauce and Chubu Tamari soy sauce is used to create a deep and rich flavor.
Nori : Yaki-nori (roasted laver) from Ariake, Saga Prefecture, is used. The seaweed is soft to the touch and has a mellow aroma.
Kombu: Kombu produced in Hidaka, Hokkaido is used to create a delicate flavor.
Black Sesame Black sesame seeds: Fragrant black sesame seeds from Ibaraki Prefecture's Hitachi-Velvet are used to add depth to the flavor.
Pomelo: Grain pomelo, which provides a good balance of crunchiness and palatability, is used to accentuate the texture.
Sumida Modern
Sumida Modern is one of the initiatives of the Sumida Regional Brand Strategy, which won the Good Design Award in 2015, a project to identify and certify brands of products and things born in the Sumida region that have both traditions and new proposals unique to Sumida.
| Awarded year | Good Design Award 2015 |
|---|---|
| Subject of Award | Local Brand [Sumida Regional Brand Strategy]. |
| Manufacturer | Azuma Arare Honsha Co. |
| Shelf life | At least 2 weeks after delivery |
| Quantity | 7 pieces |
| Ingredients (details in the attached picture) | Glutinous rice (made in Japan), rice (made in Japan), vegetable oil, soy sauce, sugar, salt, pepperoncini powder, starch degradation products, red bell pepper, nori, basil powder, fermented seasoning, onion-garlic powder, mirin, soy sauce, syrup, kombu, black sesame, white sesame, onion powder, shrimp, aosa, soy sauce processed products ( Bonito extract, seafood extract, garlic, pork extract, chili pepper, starch, kelp extract, yeast extract, spices, seasoning (amino acids, etc.), thickener (processed starch), flavor, color (caramel, annatto), emulsifier, acidifier, (some ingredients: wheat, milk, shrimp, soybeans, mackerel, seafood) Pork, chicken, sesame) |
| Storage method | Store at room temperature, away from direct sunlight and high temperatures. |
| Allergens | Wheat, milk, shrimp, soybeans, mackerel, pork, chicken, sesame Products containing wheat, milk, eggs, peanuts, shrimp, and crabs are produced in the factory where this product is manufactured. |
| Weight / Dimensions | 108g / 200 x 137 x 37mm |
| Country of origin | Japan |
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