notabag / bag and backpack
With a simple pull of the string, the bag can be converted from a tote bag to a backpack.
It can be used in different ways depending on the situation, for example, as a tote bag for a small amount of luggage when going shopping empty-handed, or as a backpack when carrying a large or heavy load.
Inside the bag is a convenient storage pocket for a wallet and keys. It is very convenient to carry as it is compact and palm-sized.
Not-a-bag does not use any buttons, hook-and-loop fasteners, or other parts at all. The seamless transformation of the bag is the unique style of Not-A-Bag.
BAG & BACKPACK
The idea for this bag came from an experience when I went out on a bike ride and ended up doing an unexpectedly large amount of shopping, and I had a hard time balancing it all. I thought, "I should have brought a backpack, or at least carried it on my shoulder." At that moment, I started thinking about how I could transform a simple bag into a backpack.
| Award year | Good Design Award 2019 |
|---|---|
| Award-winning company | Imao Corporation |
| Designer | Adnan Alikusak and Ilaria Grejanin, Moinch Ltd. |
| Material | Material: 63% cotton, 37% nylon (ripstop) |
| Size | When stored] 13 (length) X 15.5 (width) [When used] 45 (width) X 65 (height) (including handle) |
| Specifications | Machine washable by hand or at low temperature (max. 30°C) |
| Country of origin | Made in China |
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