Imabari Quality Towel

The brand name "Imabari Kinsei" means that Imabari towels are made with the utmost care by the historic Imabari towel production area and its craftsmen, and boasts reliable quality that pursues a high level of softness, absorbency, and durability.

The company received the 2017 Good Design Award for its efforts to elevate towels from being positioned as daily necessities to luxury gifts, enhance the image of the traditional textile production area, and protect the skills of its artisans.