long-life design

TheGood Design Long Life Design Award was launched in 1980 as an award for designs that have been supported by the public for many years and continue to be active.

The award is given to designs that have been in continuous use for 10 years or more at the time of judging and are expected to continue to be used in the future . The award is given to designs nominated by a wide range of users and manufacturers, and the award is given to those who have created them.

We will introduce some masterpieces that will remain in the history of design, such as the soy sauce jug that won the first Good Design Award, as well as some products that have become standard designs that will continue to be sought after in the future.