SHIZQ

In Kamiyama-cho, Tokushima Prefecture, where river water has decreased by about 30% compared to 30 years ago, The project started in 2013 to find a new way to utilize cedar trees in order to revive the flow of the river by cutting overcrowded cedars and increasing the water retention capacity of the mountain. Kamiyama Shizuku Project.

The "SHIZQ" brand was launched as a product development to find new value for cedar, and the first batch of tableware won the 2017 Good Design Award.